ROCACHO 图形设计

BRIEF AND OBJECTIVES

Rocacho is a new grill house located in Madrid’s business district. Its quality is based on a superb final product and friendly service. They asked us to build a lasting brand that would put their promise up front: a memorable culinary experience in a urban rustic

setting.

CONCEPT

The concept is built around imagery of primitive constructions and tools. Since the earliest of times fire has been an essential element for mankind, and so we focused on the grill house as a place to celebrate rituals. Throughout history humankind has always met around fire and food to celebrate victories in war, treaties between tribes,and so on. We wanted to develop a solid, lasting concept which steered clear of trends and fast fashion, taking the grill house back to basics with a touch of modernity.

简介与目标

RoCaCo是位于马德里商业区的一个新烤架房。其质量是建立在优良的最终产品和友好的服务。他们要求我们建立一个持久的品牌将他们的承诺放前面：一个难忘的烹饪经验在城市乡村设置。

概念

这个概念是建立在原始结构和工具的意象之上的。自从最早的时候，火是人类必不可少的元素，所以我们关注。烧烤屋作为庆祝仪式的地方。纵观人类历史总是围绕着火和食物会面，庆祝战争胜利，部落间的条约，等等。我们想建立一个稳固的、持久的概念，避开趋势。快速时尚，把烤架带回现代的基础。