West Coast Tasmania 品牌推广，图形设计-顶点品牌设计

West Coast Tasmania 品牌推广，图形设计

塔斯马尼亚的西海岸是野生的，崎岖的，偏僻的。严酷和不饶恕的土地和天气总是迫使人们按其生活方式生活。随着遗产产业的衰退，这个地区需要克服这个地区的偏僻、缺乏特色和人口不断减少的状况，为塔斯马尼亚偏远地区注入新的活力，以便吸引商业投资，促进经济发展，推动人口增长，并鼓舞人心。让人们在塔斯马尼亚更著名的地方进行调查。
该项目与西海岸委员会、旅游经营者以及4000名当地居民合作，在10个月的时间里，为地方政府和旅游部门的综合社区咨询和区域品牌树立了新的标准。这个新的品牌形象在故事中融入了西海岸与众不同的历史。需要一个区域品牌来改变对该地区的看法。通过整个地区和社区可以利用的开放源码品牌系统，Identity采取了开放和包容性的方法，以讲述他们自己的故事，这些故事共同塑造了该地区的凝聚性身份。
建立一个开放源码的品牌身份意味着需要的西海岸的居民是非常方便和实用的识别系统，在西海岸的旅游运营商和企业主。我们创建了一组身份元素，允许大量的轶事，明确的西海岸消息来表达。再加上一个定制的字体，图形，和一个摄影图书馆打破了通常的旅游形象，该地区可以表达一个连贯的叙述和地域风格，同时保持每个城镇的个性、业务或倡议。作为一个开放源代码的识别系统，每个方面都是免费使用的当地人，有效沟通提供工具，这些通常是成本高昂，但大型旅游运营商的人使用。

西海岸是一个地区，你必须把自己的一部分，以正确地体验它。这是一个艰难的天气，甚至更恶劣的天气。通过分享西海岸所提供的真正的美，在西游记的意义上明确的身份，我们希望授权社会建立在身份的基础上，自信地和连贯地表达他们是谁和这个地方是什么。这将有助于吸引游客、企业、居民和投资者有决心采取的路径是不一样的，在一个小岛上一个偏远地区，在世界的边缘。

Tasmania’s West Coast is wild, rugged and remote. The harsh and unforgiving land and weather has always forced people to live on its terms. With declining heritage industries, the region needed to overcome the area’s remoteness, lack of profile and a declining population and breathe new life into Tasmania’s remoter region in order to attract business investment, facilitate economic development, drive population growth, and encourage people to investigate beyond the more well-known parts of Tasmania.

Working with the West Coast Council, tourism operators, and the regions 4,000 residents, the project set a new standard for comprehensive community consultation and regional branding in the local government and tourism sector over the course of a 10 month period. The new brand identity embraces the West Coast’s confronting history in a story that distinguishes it from the rest of the country. A whole of region brand was needed to shift perceptions about the area. The Identity took an open and inclusive approach, through an open source brand system that the entire region and community could utilise, to tell their own stories that collectively shape a cohesive identity for the region.

Building an open source brand identity meant the identity system needed to be highly accessible and usable by any of the West Coast’s residents, tourism operators and business owners in the West Coast. We created a set of identity elements that allow a multitude of anecdotal, distinctly West Coast messages to be expressed. Coupled with a bespoke typeface, iconography, and a photography library that defies the usual tourism imagery, the region can convey a coherent narrative and regional style, whilst maintaining the individual personality of each town, business or initiative. As an open-source identity system, every aspect is free to use by locals in the region, providing the tools to communicate effectively, where these would normally be cost prohibitive to anyone but large tourism operators to use.

The West Coast is a region that you have to bring a part of yourself in order to experience it properly. This is a hard landscape with even harsher weather. By sharing the true beauty of what’s on offer in the West Coast, under a clear identity of what it means to be a West Coaster, we hope to empower the community to build on the foundation of the identity and be confidently and coherently express who they are and what this place is. This will help to attract visitors, business, residents and investors that have the determination to take a path that’s less trodden, in a remote part of a tiny island at the edge of the world.