深圳顶点设计公司提供英国ISSHO日本餐厅品牌形象设计分享

ISSHO是一家位于英国约克郡的日本餐厅。Issho在日语里是“在一起”的意思，所以“团结（togetherness）”是整个品牌的主题，而金缮（kintsugi）则承担了这一核心概念的代言。 

餐厅品牌设计.jpg金缮在日本被称为Kintsugi (金継ぎ) 或 Kintsukuroi (金繕い) ，是一种古老的陶瓷修复工艺，采用金色连接修复物品，使物体比以前更加理想。拼接的碎片像是一个个“补丁”，带来不同的图案、色彩和纹理，有一种难以言喻的“残缺的美”。

本餐厅品牌设计1.jpg为了呼应这个主题，餐厅LOGO采用了汉字印章设计，其中的两个“S”上下并置，与金缮形成视觉焦点。

烫印的连接在所有菜单和印刷品上都出现，有时也用于分隔图案元素。

设计师与伦敦的Eley Kishimoto图案工作室一起，用英国、日本元素为餐厅设计了三种现代图案。

餐厅品牌设计5.jpg由于餐厅位于利兹，英式图案以约克郡的白玫瑰为特色，并补充了内部装修时用到的水的细节。

日本餐厅品牌设计6.jpg日式图案是用ichimatsu水纹元素设计

餐厅品牌设计7.jpg第三种图案将这前面两者完美地结合在一起。这个图案的黑白版本也用在了内部的天花板上。 

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餐厅品牌设计11.jpg六张专门创作的艺术品悬挂在餐厅内的不同位置，这些作品结合了Laura Lewis和Benjamin Bentley的摄影和金缮的效果。全店另外制作了50多个金缮小碟子，用于结账时放账单和找零。英国ISSHO日本餐厅品牌设计18.jpg这一套的形象设计来自伦敦Dutchscot工作室。

Brand image design of ISSHO Japanese restaurant in UK

ISSHO is a Japanese restaurant in Yorkshire, England. Issho means "together" in Japanese, so "togetherness" is the theme of the whole brand, while kintsugi undertakes the endorsement of this core concept.
Restaurant Brand Design. jpg Golden Repair, known in Japan as Kintsugi or Kintsukuroi, is an ancient ceramic restoration process. Golden joints are used to repair objects, making them more ideal than before. The spliced fragments are like patches, which bring different patterns, colors and textures, and have an indescribable "incomplete beauty".
Our restaurant brand design 1. JPG in order to respond to this theme, the restaurant LOGO uses Chinese character seal design, two of which "S" juxtaposed, and Jinfu form a visual focus.
Hot stamping connections appear on all menus and printed matter, sometimes used to separate pattern elements.
Together with Eley Kishimoto Design Studio in London, the designer designed three modern designs for restaurants with British and Japanese elements.
The restaurant brand design is 5.jpg. Because the restaurant is located in Leeds, the British design features Yorkshire white roses and adds details of the water used for interior decoration.
Japanese restaurant brand design 6.jpg Japanese pattern is designed with ichimatsu water elemental elements.
Restaurant brand design 7.jpg third patterns will perfectly combine the front two. The black and white version of the pattern is also used inside the ceiling.
Six specially created works of art hang in different locations in the dining room, combining the photographic and golden effects of Laura Lewis and Benjamin Bentley. The store also produced more than 50 gold saucers for bills and change. British ISSHO Japanese restaurant brand design 18.jpg this set of image design from London Dutchscot studio.