Real Jardín Botánico Branding

技能：品牌与品牌插图
幸运的是，我们很少看到品牌实施。设计师倾向于避免展示未经批准的项目，但我们想与大家分享这个品牌，因为我们非常自豪的结果。我们谈论的是真正的贾德尼.马特里.他们呼吁我们更新整个机构的身份，以吸引年轻观众，并传播活生生的博物馆形象，所以我们使用单行距字体，提醒我们印刷博物馆作品。根据Tadeo Haenke植物学的颜色研究，我们还选择了宽阔的颜色调色板，以避开典型的植物绿色。为了这个符号，我们用最简单的方法来代表三片树叶、一顶皇冠和一个博物馆入口。解构符号，我们产生了新的图像和品牌插图风格。我们热爱这个结果，我们如此热爱它，以至于我们觉得和大家分享它是正确的，尽管它永远不会在真正的博塔尼科看到。

Skills: Branding & Branded Illustration

There are very few times, fortunately, that we don't get to see a brand implementation. Designers tend to avoid showcasing non-approved projects, but we wanted to share this brand with you all because we're very proud of the result. We're talking about the Real Jardín Botánico de Madrid. They called us to renew the whole institutions' identity with the objective to attract a younger audience and broadcast a living museum image, so we worked with mono-spaced typographies that reminded us to printed museum entries. We also chose a wide color palette, escaping from the typical botanical greens, based on the color studies of Tadeo Haenke's botany. For the symbol, we worked on the simplest way to represent three leaves, a crown, and a museum entrance door. Deconstructing the symbol we generated a new iconography and brand illustration style. We love the result, we love it so much that we felt it was right to share it with you all although it will never be seen in the Real Jardín Botánico.

转载出处：https://www.behance.net/gallery/64302665/Real-Jardin-Botanico-Branding