2018欧洲锦标赛视觉识别系统设计Design of vis

2018欧洲锦标赛视觉识别系统设计
今年8月的欧洲锦标赛是一项新的多项体育赛事，每四年举行一次。与奥运会或英联邦运动会等其他赛事不同的是，7个比赛项目中的每一个项目都是由各自的欧洲管理机构组织的。 


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今年8月的欧洲锦标赛是一项新的多项体育赛事，每四年举行一次。与奥运会或英联邦运动会等其他赛事不同的是，7个比赛项目中的每一个项目都是由各自的欧洲管理机构组织的。2018年的比赛分为游泳、自行车、高尔夫、体操、赛艇、铁人三项和田径。除了在德国柏林举行的田径比赛，所有的比赛都由苏格兰格拉斯哥主办。


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欧洲锦标赛的视觉识别系统是由总部位于伦敦的Designwerk设计的。


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这一新活动的品牌推广基于“冠军标志”的概念，并围绕着一个多色明星标志展开，这看起来反映了锦标赛的多类别性质。星星符号可以表示人类的形态。活动名称出现在彩色星星下面，以定制的、白色和灰色、全大写、无衬线的基于灰度的字体设置，核心调色板包括明亮的蓝色、绿色、红色、粉色、黄色和橙色，背景颜色为深紫色。


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定制的灰度字体在整个品牌推广过程中一直被用作主要字体，其特征字母被“塑造、切割和重新排列”，使其位于30度角之内。这反映了logo和运动象形图中创建的角度，这看起来像是“它们之间的协同作用”，也象征着锐度，象征着“竞争优势”。
 

Design of visual recognition system for 2018 European Championships

This August European Championship is a new sports event held every four years. Unlike other events such as the Olympics or the Commonwealth Games, each of the seven events is organized by its own European governing body.

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This August European Championship is a new sports event held every four years. Unlike other events such as the Olympics or the Commonwealth Games, each of the seven events is organized by its own European governing body. In 2018, the competition was divided into swimming, cycling, golf, gymnastics, rowing, triathlon and athletics. Except for track and field events held in Berlin, Germany, all competitions are sponsored by Glasgow, Scotland.

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The European Championship's visual identity system is designed by Designwerk, headquartered in London.

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The brand promotion of the new event is based on the concept of the Championship logo and revolves around a multi-color star logo, which seems to reflect the multi-category nature of the tournament. Star symbols can represent human form. Activity names appear beneath colored stars, with custom, white and grey, all capitalized, non-serif gray-based font settings. The core palette consists of bright blue, green, red, pink, yellow and orange, with a dark purple background.

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Customized grayscale fonts have been used as the main font throughout the brand promotion process, and their characteristic letters are "molded, cut and rearranged" to within 30 degrees. This reflects the angles created by logos and motion pictures, which look like "synergies between them," as well as sharpness and competitive advantage.