Obé is an app for online exercise routines and classes. Our task was to give its branding a refreshment and an upgrade. We created a design that communicates the power and innovation of the brand, it makes it stand out from the conventional training programs with an avant-garde and highlighted look.
Our inspiration: James Turrel meets Dan Flavin. We created a powerful visual image: fresh, bright, fun, strong. It reflects energy with powerful and stimulating colors, dynamic forms performing together to compose a feeling of dynamism and transformation. We created Turrel inspired color gradient and iridescent texture. Combined with experimental and fun editorial design, it creates a dynamic brand, giving an illusion of constant movement.
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深圳市顶点企业形象策划有限公司 是一家企业VI设计与形象策划的综合服务提供商，我们坚持以创新的思路做品牌，做最有力的“创新型设计”！
