欧洲汽车租赁领军企业Europcar的母公司更名并推出新标

欧洲汽车租赁领军企业Europcar的母公司更名并推出新标
Europcar Groupe是欧洲汽车租赁领军企业Europcar的母公司。
Europcar Groupe是欧洲汽车租赁领军企业Europcar的母公司。为确立了公司的转型，并为集团的商业品牌确立整理品牌架构战略，Europcar Groupe更名为Europcar Mobility Group，并推出新标识。

自2014年以来，Europcar Groupe在各种收购中进行了深度转型，使其业务多元化，超越其历史业务，并扩大其地理范围。

从汽车租赁专家成为全球移动解决方案供应商，提供广泛的服务：汽车租赁，厢式货车和卡车租赁，司机服务，汽车共享和点对点分享汽车。Europcar Mobility Group四大主要品牌：

Europcar Mobility Group四大主要品牌.jpg

新名称Europcar Mobility Group使这一战略得以实现，并足够支撑集团继续将其活动扩展到所有移动服务，同时租赁汽车品牌Europcar的品牌将保持不变。

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新的标识主要体现品牌的移动服务，同时达到以下三点要求：

– 赋予品牌集团地位

– 突出集团核心业务：移动性

– 建立一种新的品牌风格，将集团所有品牌联系起来

欧洲汽车租赁领军企业Europcar的母公司更名并推出新标1.jpg

因此，新的标识选择了Europcar Mobility Group中的三个首字母进行设计，将集团的全名和标识结合在一起。

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圆形的流动线条表明了集团提供的移动解决方案的便利性和无缝性。在图形交叉的菱形突出了集团提供不同品牌和多方面的服务。除了标识外，品牌色彩也是公司品牌的体现，绿色具有高度的识别性。

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The parent company of Europcar, a European car leasing leader, renamed and launched the new standard.
Europcar Groupe is the parent company of European car rental leading enterprise Europcar.
Europcar Groupe is the parent company of European car rental leading enterprise Europcar. In order to establish the transformation of the company, and to set up the brand architecture strategy for the group's commercial brand, Europcar Groupe is renamed Europcar Mobility Group, and the new logo is introduced.

Since 2014, Europcar Groupe has made a deep transformation in various acquisitions to diversify its business, surpass its historical business and expand its geographical scope.

From car rental experts to a global mobile solution provider, providing a wide range of services: car rental, van and truck rentals, driver services, car sharing and point - to - point sharing of cars. Europcar Mobility Group four major brands:

Europcar Mobility Group four major brand.Jpg

The new name, Europcar Mobility Group, enables the strategy to be implemented and supports the group to continue to extend its activities to all mobile services, while the brand of the rental car brand Europcar will remain unchanged.

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The new logo mainly reflects the brand's mobile services, while achieving the following three requirements:

- the status of brand group

- highlight the core business of the group: mobility

Establishing a new brand style, linking all the brands of the group.

The parent company of European car rental leading company Europcar renamed and launched the new standard 1.jpg

Therefore, the new logo selects the three initials in the Europcar Mobility Group to design and integrate the group's full name and logo.

New logo.png

The circular flow line shows the convenience and seamlessly of the mobile solutions provided by the group. Diamond crossed in graphics highlights the different brands and services provided by the group. Besides logo, brand color is also the embodiment of company brand, and green is highly identifiable.

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